Xperience Communications to Produce Ford Motor Company / Microsoft SYNC(TM) Tours

DETROIT--(BUSINESS WIRE)--Xperience Communications [www.xperiencecommunications.com], an experiential communications agency, has been hired to produce Ford Motor Company’s SYNC™ Tour in alliance with Microsoft. The 28-city tour, which kicked off at the 2008 Super Bowl, consists of a series of events held around the country to educate consumers about innovative technology from Microsoft that is being offered in select Ford vehicles, enabling drivers to interact with their automobile via voice commands and buttons mounted on the steering wheel. The interactive, multi-media events showcase the key features of SYNC™ which include voice-activation, hands-free calling, uninterrupted connections, audible text messages, advanced calling features, voice-activated music, instant voice recognition, ring tone support, automatic phonebook transfer and multilingual intelligence.

“Bill Gates said SYNC™ will ‘enhance the pleasure and safety of driving’ and we, at Xperience, are happy to help share it with the country in a fun and exciting way,” said John Jones, managing partner of Xperience Communications. “It is truly an amazing technology that has already received numerous accolades and honors such as the ‘Best of What’s New’ award from Popular Science Magazine and Popular Mechanics’ Breakthrough Award.”

Xperience Communications is also the recipient of several awards for their approach and techniques while featuring clients. The company was most recently recognized with the Outstanding Corporate Support Award by the World Police and Fire Games, for creating the logo and other collateral for the event for the games set to be held in 2011, the 10^th anniversary, of 9/11 in New York City.

For more information on Xperience Communications events and products, www.xperiencecommunications.com.

About Xperience Communications

Xperience Communications is an innovative experiential communications agency that creatively and passionately creates award-winning experiences for companies looking for an outside perspective, know-how, and fresh approach to promoting their business or brand. The company’s enthusiasm towards each project creates an experience, not just an event. Xperience, founded in May of 2000, calibrates solutions to meet its customers’ specific communication needs as it creates and produces product launch events, sales/marketing meetings, keynote speeches and presentations, mobile marketing tours, branding and brand alliances, sponsorship details and events and more. Xperience names Ford, Toyota, Mazda, Panasonic, AT&T, Volvo, IBM, Schering Plough, Genzyme, Valeant, Allergan and others as clients. The company has offices based in Boston, Detroit, New York and Orange County/Los Angeles.

For more information, contact Xperience at www.xperiencecommunications.com or by calling 313-271-3500.

LFPR (for Xperience Communications)
Shana Starr
949-502-7750 x 209
shanas@lf-pr.com
or
Jason Kirshner
949-502-7750 x 210
jasonk@lf-pr.com