SteelSeries Announces Distribution Partnership with Best Buy Canada

CHICAGO--(BUSINESS WIRE)--SteelSeries, the leading manufacturer of gaming peripherals and accessories, continues to expand globally with today’s distribution partnership news with Best Buy Canada. From award-winning mice and headsets to keyboards and surfaces, gamers throughout the northern region are now able to purchase SteelSeries’ gear in all of Best Buy Canada retail locations as well as online at http://www.BestBuy.ca.

“Partnering with a distributing retailer like Best Buy Canada really attests for the consumer demand and strong brand recognition that we’ve built over the past few years,” said Brian Stech, SteelSeries President of the America’s. “We’re excited for our roster of products, from our award-winning 7G keyboard to our most talked about World of Warcraft MMO Gaming Mouse, to be made available to Canadian gamers.”

SteelSeries gaming peripherals and accessories are designed in close cooperation with some of the world’s top-ranked professional gamers in order to provide gear with meaningful benefits to gamers of all skill level. Best Buy will begin selling the full line-up of SteelSeries products today including the newest peripherals:

• SteelSeries Xai Laser Mouse – The unique SteelSeries sensor innovations are just the tip of the iceberg when it comes to the levels of personalization and precision on the SteelSeries Xai. Its 10.8 megapixels/second sensor offers a huge improvement over the current generation of gaming mice by processing 12,000 frames/second at 5,001 CPI at movement speeds of 150 inches/second providing the user with High Definition tracking for unparalleled precision.
• SteelSeries Kinzu Optical Mouse - This compact ambidextrous mouse operates with 9375 Frames per Second at movement speeds of 50 Inches Per Second and supports customizable polling rate (between 125-1000Hz) with as little as one millisecond delay between the mouse and the computer. SteelSeries Kinzu is compact, lightweight, and is in a league of its own when it comes to reliability and stability.
• SteelSeries 9HD Mousepad – The SteelSeries 9HD is a hard plastic composition specifically engineered for professional gamers who demand extremely consistent precision, accuracy and stability.
• SteelSeries Siberia v2 Headset - Based on the award-winning SteelSeries Siberia Full-size Headset, the v2 features major enhancements in sound quality, comfort and its microphone. Experience a rich and detailed soundscape from immersive atmospheric background music to precise 3D positional sounds of footsteps, gunfire and more. The v2 remains lightweight and its trademark headband suspension construction makes it extremely comfortable for use over long periods of time.
• World of Warcraft MMO Mouse - Co-designed specifically for World of Warcraft® by Blizzard Entertainment and SteelSeries, the World of Warcraft MMO Gaming Mouse is fully scalable to meet the requirements of even the most discerning World of Warcraft gamer. With 15 customizable buttons, macro creation, and up to 10 profiles for saving this is the first MMO mouse that really delivers. (Upgrades to its functionality will be announced early next week, 10/13).

Retail locations throughout Canada and SteelSeries product pricing can be found at http://www.bestbuy.ca/. For more information of SteelSeries’ products please visit our web site at http://www.steelseries.com.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in co-operation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

About Best Buy Canada

Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY). Best Buy is Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of consumer electronics, computers and entertainment products and also operates Geek Squad (www.GeekSquad.ca), a technology service provider specializing in computer support, home theatre installation, network, car audio, video and navigation systems. There are more than 60 Best Buy stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.

Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and its local communities and has a comprehensive community relations program described at www.BestBuy.ca/community.

For media inquiries:
Tori Pugliese
PR for SteelSeries
203-569-9948
tori@steelseries.com