Vitacost.com, Inc. Announces the Closing of Its Initial Public Offering

BOCA RATON, Fla.--(BUSINESS WIRE)--Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, today announced it has closed its previously announced initial public offering of 11,000,000 shares of common stock.

Vitacost.com, Inc. sold 4,428,445 shares and selling stockholders sold 6,571,555 shares. In addition, Vitacost.com, Inc. and selling stockholders have granted the underwriters a 30-day option to purchase up to an additional 1,650,000 shares of common stock to cover any over-allotments.

Jefferies & Company and Oppenheimer & Co. acted as the joint book-running managers of the offering. Needham & Company, LLC and Roth Capital Partners were the co-managers of the offering. Vitacost.com Inc.'s common stock began trading on The NASDAQ Global Market under the symbol "VITC" on September 24, 2009.

Copies of the final prospectus relating to the offering may be obtained from the offices of Jefferies & Company, Attention: Syndicate, 520 Madison Avenue, 16^th floor, New York, NY 10022, telephone: (212) 284-2342 or Oppenheimer & Co., Attention: Syndicate Prospectus Department, 300 Madison Avenue, 5th Floor, New York, NY 10017, telephone: (212) 667-8563.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful without registration or qualification under the securities laws of any such state or jurisdiction.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection supported by current scientific and medical research at the best value, while providing superior customer service and timely and accurate delivery.

Investor Contact:
ICR, Inc.
John Mills
Senior Managing Director
310-954-1105