Dealerskins Named Mazda's Preferred Website Provider

NASHVILLE, Tenn.--(BUSINESS WIRE)--Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has announced that it has partnered with Mazda North American Operations to create uniquely-branded, independent websites for Mazda dealerships.

“Mazda has a great reputation for performance and excellence, and we are honored they have entrusted us with such a critical web marketing initiative. We are committed to earning that trust each and every day by providing outstanding support,” said Kerry Cave, Dealerskins national sales director.

As the preferred provider of web solutions for Mazda dealers, Dealerskins will create custom, expertly designed websites for each dealer, and will provide training and support. Mazda dealers also will receive Dealerskins’ proprietary sales tools including its Ups! search engine optimization and keyword report, Redline Configurator, Autobahn Inventory, and CarFax vehicle history check. Dealers may choose from three packages, each offering a variety of tools that maximize site traffic and leads, and convert those leads into more sales and service opportunities.

“We are excited about this partnership with Dealerskins, as it will give many of our dealers an interactive edge in the digital space. With more and more consumers researching automotive brands online it is important that our dealers have a strong web presence,” said Rudolph V. Privitelli, group manager, Relationship Marketing of Mazda North American Operations. “In many cases, a consumer decision on whether they visit a dealership is made from their experience online. Our dealers invest a significant amount of money, time, and care into their facilities to deliver the Mazda brand promise of Zoom-Zoom. In this new shopping reality, that same care and attention must go into the design of their website—their virtual showroom.”

About Dealerskins

Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins websites have won numerous awards for excellence. For more information, visit www.dealerskins.com.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.

About Mazda North American Operations

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

Dealerskins
Anne McGraw, 615-627-9783
amcgraw@dealerskins.com